Bitty McLean // It Keeps Rainin' / True True True Cassette, Single (UK, 1993)

Released in the UK in 1993, It Keeps Rainin' helped establish Bitty McLean as one of the most recognisable voices within the crossover between reggae, lovers rock, and mainstream pop during the early 1990s. Built around a reinterpretation of earlier soul material, the recording combines smooth vocal delivery with relaxed rhythmic structure, presenting reggae influence through a polished contemporary production style.

The track’s arrangement is deliberately understated, relying on soft percussion, melodic bass movement, and restrained instrumentation that allows the vocal performance to remain central throughout. McLean’s delivery avoids excessive ornamentation, instead emphasising warmth, clarity, and emotional control, qualities that became closely associated with his style during this period.

Paired with True True True, the release reflects the broader popularity of reggae-influenced chart music in the UK during the early 1990s, when elements of Jamaican vocal tradition were increasingly integrated into accessible pop formats. The production balances studio polish with rhythmic looseness, preserving the relaxed atmosphere essential to the material.

As a UK cassette single, the release belongs to a period when cassette formats remained central to chart-oriented music consumption, particularly for singles aimed at mainstream radio audiences. Portable and affordable, the format suited the track’s smooth and replayable character, helping circulate one of the era’s most commercially successful reggae crossover recordings.

Label: Brilliant! - CABRIL 1
Format: Cassette, Single
Country: UK
Released: 1993

Picture sleeve. More to follow including photos.